It’s almost time to begin looking to the end of the year and getting read to roll out any holiday promos. Are you ready?
For businesses that sell tangible products, it’s pretty easy to mount a campaign offering free shipping, buy one get one free items, discounts and other incentives.
If you sell services, what kinds of offers can you create to get your audience to engage with your and spend money? You might be surprised to learn that many business owners just like you are doing just that.
Here are 5 things you can go to boost engagement and sales during the holiday season.
- Package your knowledge
One of the most popular was people who sell services are making money is through the sales of packaged information. If you are offering a service it means that you have a lot of experience and knowledge to share. Find a few areas of your expertise that are most popular and create digital products you can offer for sale. Here is an example of some packaged products I created based on my expertise.
- Joint Venture
Seek out other business owners who offer services either similar to or that complements what your audience might need. Create a cross-selling offer that benefits both of you and you can each promote it to your communities.
- Offer time sensitive discounts
Identify the services you offer and find the ones you can manage if you get an influx from offering a discount. Be sure the discount has a clear expiration date and a short span for taking advantage of the discounted price. This kind of offer works well for packaged content as well.
- Host a contest
Get your brand some visibility and grow your list by running a contest for a prize. Make the prize something tangible that is easy to deliver. Gift cards are popular as a prize during the holidays. Just be sure you are allow enough lead time to ship the prize before the holidays.
- Hold a Holiday Countdown Sale
Do this by offering one item at a deeply discounted price each day for say 5 or 12 days. These can be your own products or affiliate products. If you celebrate Christmas for example, you could have a 12 Days of Christmas sale. Or, you could have a count-down to Black Friday, Cyber Monday, Thanksgiving etc.
Although many of these ideas are easy to implement, they will require some planning and you will need to have all of the necessary components in place to ensure things run smoothly. Here is a checklist for implementing a successful holiday campaign (or any other time of year).
To your online success!