Keeping the social in social media will lead to success!
People buy from people and not businesses! The first time I heard that statement, I was like “but I don’t know a single solitary soul at Macy’s or Kohls so that makes absolutely no sense! Then it hit me: even though the brands I mentioned are huge businesses and might be the reason I visit the location, the experiences I have when I interact with the people that work there, dictactes whether I return and remain loyal to the brand. So yes, people buy from people and not businesses.
With this mindset as my inspiration, I have learned success in social media, which I define as converting followers and connections into leads then customers, depends on my people skills. In other words, in the social media networking and marketing arena you must be social first, then business, on a limited basis.
I also learned that instead of focusing on the numbers, I should work on building relationships with the people who have taken the time to make a connection with me. Think of it this way: if you met someone at a party or another gathering, instead of greeting someone them with information about your business, you would likely avoid business talk until after you’ve established some level of social rapport. That is who most of us are in person and who we need to be on social media.
Here are 5 tips to being authentic and social in social media:
- Have a conversation: remember that two-way exchange? Answer questions where you can and thanks people when you find their content useful.
- Share freely: just as you would in person and not just your content but useful information from other sources.
- Write like you talk: leave the technical and boardroom talk at the office. Seriously, remember we are at a SOCIAL event and people know you are a business but will respond better to what sounds authentic.
- Be Consistent: although there are times when using your “inside” voice is appropriate, be sure that most of the time you stay true to who you are. Afterall, it is that self which is attracting your followers and connections.
- Never post CONTENT: Say what? Instead, post ideas, tips, humor, inspiration etc. When we think of posting in these terms, it helps us avoid sounding to ‘salesy” and “un-social”
Remember, your connections and followers are not just numbers, they are people (and potential customers) so treat them like you need them!
What other ways do you suggest we can be authentic in social media?