Although it is referred to as “Social” Media, everyone will agree that is has evolved to become so much more as businesses see the benefits of “socializing” across the many Social Networking communities.
The endless options available today make it as easy for businesses to reach out to customers and clients as it does for customers and clients to rate and review products and services, in an uncensored manner. While this can be a good thing, left unmonitored and without a plan of action for responding appropriately to this, it can be disastrous!
Just as businesses depended on word-of-mouth to drive the popularity of its products and services in the past, they must now be mindful of the amplified influence of Social Media as a quick and unfiltered ‘word of mouth’ .
So, how should businesses respond? They must incorporate Social Media, in all forms, into their marketing mix. However, with the rapid changes that occur, businesses must take a deliberate, well planned approach.
Here are seven prerequisites that every business must consider for effective Social Media participation:
- Define unambiguous objectives
- Identify rules of engagement
- Identify your community
- Study your community
- Refine your content
- Pair roles with rules of engagement
- Employ measurement
Social Media is an important marketing tool that can no longer be ignored by any business who hopes to maintain an edge.
Here’s to your success!