So, you are ready for your business to jump into the social media mix. Now What?
The first prerequisite for successful Social Networking listed in my post of 12/7/12, Defining Unambiguous Objectives, will put you on the right path to achieving your desired goals.
Although each business will end up with its own set of objectives, there are some common objectives that could be achieved using social media:
- generating leads
- reducing customer service costs
- employee exchange
- conducting focus group studies
- building brand awareness
In addition to setting the objectives, you will want to ensure the measurability of each and, fortunately, most social networks and forums, have that capability.