Social Networking provides a unique opportunity for companies to build internal networks and improve cross departmental team building.
While this is great on the one hand, if you are leveraging social media for business, businesses must ensure that all participants understand what role they are authorized to play in the process, both internally and externally.
- Does your Receptionist have equal authority to respond to a complaint that might surface in a Social Network? If not, what should he do if he comes across it first?
- Who is authorized to post “official” information on behalf of the company, department, team etc.?
- Which sites are members of your team authorized to list themselves as a member of your team?
Further, how are your team members deployed to take advantage of the wealth of knowledge at their fingertips throughout the Social Networking world?
- Have you specifically assigned someone to check for mentions of your business? If so, have you also laid out the process that should be followed to share and respond to such mentions?
- Whose responsibility is it to check for accuracy of information that might be posted about your business?
- What is the plan for reviewing information about the company that might be discovered?
There are many more opportunities to use social media marketing for business, to advance your company’s online reputation but having a well thought out and implemented plan, that involves every member of your team, will make it work more effectively.