I hope that your week has been as great as mine. Besides all of the exciting things I am working on for my business, my only son flew in from the Bahamas for a visit so, as we say in my hometown, ‘I in dog heaven”. Here we are at an Orlando Magic game. (not sure why that flash has made me look like I lost a chunk of hair…… lol)
The take away from his visit is a reminder how important it is to hold onto what is precious, and to take time to enjoy life.
As online business owners, when we are not working smart, it is easy for us to get so caught up that we get completely stressed out and so exhausted, we end up hating what we are doing and forget that it was our love of what we do why we started a business around it in the first place! (Been there, done that!)
This weeks’ article, “ARE YOU CLOSING THE SALE“, continues my discussion about the three types of websites/webpages you need for your online business. It is just another tool you must have if you want to work smart and avoid the stress and exhaustion! (In case you missed it, you can read the full series on this topic: Brochure Website; Squeeze Pages)
The goal of a sales page is to make a sale. Duh!!!!
For many online business owners, what we sell are services and digital products and, we are not as well known as the major brands. That means we have to work a little bit smarter (notice I did not say harder 🙂 ) at closing the sale. That’s where the 3rd type of website/webpage comes in.
You would be surprised how many people have what they say is a sales page that does not include a mechanism to actually close the sale… as in lead the visitor to the point of no return!
Remember, if your page is effectively optimized for search engines, many visitors to your sales page will find there way there without having an existing relationship with you. On the other hand, many who know you, will still need to be encouraged to actually make the sale. You know how that is, right?
Here are the five key components of successful Sales Page:
- Pre-head line (short paragraph that speaks directly to the target of your service/product)
- Headline (bold statement of your service/product that you are selling)
- Content that relates to visitors solution (one or two paragraphs that explains why they need what you are selling)
- Information about your credibility (one or two paragraphs telling why it is a good idea to do business with you – your story testimonials, endorsements, stats etc plus contact info)
- Benefits ( a bullet list of the benefits – what’s in it for person buying)
Here are some examples of great sales pages from around the internet, each with their own spin but that include the 5 components outlined above:
To your online success!