The challenge with a good social media strategy is knowing when to post content to your social profiles.
One of te questions I get asked the most by clients and colleagues is “what is the best times to post to my social media accounts?”
As a part of the Social Media Strategy that I create for each of my clients, I review pay attention to what some niche leaders are doing as well as, to what is happening on each of the social profiles that I manage. I usually give it a few weeks to watch and implementing simultaneous campaign so that I have data for comparison.
Despite what I see in my own Social Media Management practice, like many things, the answer may be as different as the number of people you ask. In my experience, having worked with many clients from many niches, I have found that there are indeed some trends that suggest there are in fact some times that work best for most of us, no matter the focus of our business.
As I have studied this very question, my research has led me to many opinions, statistics, debates etc. Although many offered what appears to be sound information, the one that I have come to hold up as perhaps the best one to use as a guid, is this infographic from Fannit.com (which I share with their permission)
In case you prefer to read the information in text format, I have extracted it below:
- Facebook | Best times – Weekdays from 6-8 am and 2-5 pm | Worst times – 10 pm-4 am
- Twitter | Best times – 1-3 pm, especially on weekends | Worst times – 8 pm-8 am
- Google+ | Best times – 9-11 am | Worst times – 6 pm-7 am
- LinkedIn | Best times: 7-8:30 am, 5-6 pm | Worst times – Monday and Friday, and 9 am-5 pm
- Pinterest | Best times – Saturday morning, 2-4 pm and 8-11 pm | Worst times – 5-7 pm and 1-7 am
- Blogs | Best times – Monday, Friday, and Saturday at 11 am | Worst times – 11 pm -8 am
Although I find this infographic a great tool and tend to agree with the information, remember that you should still take the time to do your own research since there will be some differences depending on the type of business you have and your purpose for using social media.
Some of the tools I use to conduct my own research include Facebook Insights, Tweetreach, Pinterest Analytics and Buffer Analytics. Additionally, I use this tool which allows me to post a single blog post to all of my social profiles, at different times so I can take of advantage of knowing the best times to post on each.
What tools are you using to track your best posting times?