Facebook offers some great tools that you can use to help build your brand and your business.
These currently include:
- Social Ads
Each of these tools is designed to help you build your brand on the Facebook and connect with customers and clients. Your first step is to learn all you can about these tools. In this and future articles, you’ll learn how to tie all of this together so that you can find your success on Facebook. (Be sure you get updates about this topic by signing up for my mailing list at right)
If you are already on Facebook, you can take advantage of these features further by visiting http://www.facebook.com/business
Social ads are a unique feature because they interact directly with the News Feeds of the people on your friends lists. This means that anyone who has added you as a friend will be able to see information about your business directly in their profile.
This also means that you can directly control who sees your ad and achieve targeted traffic rather effortlessly. When it comes to making sales, targeted traffic is what you want and this is a great way to achieve that desired result.
If you have a business, you should create your own Facebook Page and claim the name before you lose it. A business page is the same as your profile in many ways. By having a page for your business, you take full advantage of the site by allowing people to interact with your business. It also helps build your brand. It also helps you keep your personal information and connections separate from your business connections when you want.
When someone on Facebook participates in your site, you know that you’ve won their support and potentially their business. They treat this page as they would any of their friends. You can set your page up so that people can write on the wall then encourage participating in the experience of your page or profile.
It’s your job as the page owner or admin to encourage this interactive experience by adding applications, quizzes, games, starting a group, etc. Basically, you need to pick the activities that make sense for the brand you’re trying to build. But, choose wisely and be sure you learn as much as you can before using any third party app on your business page.
This is another service that Facebook offers that can help your business by promoting it to your Facebook friends. Beacon allows Facebook to interact directly with your site by posting news about your business on your friends’ news feeds. For example, you may specify that you want your friends to know when someone purchases a product or when a new product is released. In order for it to work you need to paste some code to your site. Don’t worry though, people who create apps for Facebook usually make then very user friendly!
This feature works because it helps enhance participation with your Facebook Page, with your company’s site, and with your brand. It can also help increase the word-of-mouth potential for your company, service, or product.
Are you afraid this will affect the user’s privacy or your business privacy? The people on your friends list have the option to deny the updates. This helps protect your privacy as well as their’s. But, don’t be too shy. Afterall, Facebook is a “social” network!
Whenever you are doing any activity for business, especially on a platform like Facebook, you naturally will want to be ale to see some statistics about who is participating in your Facebook Page and clicking on your Social Ads. This is exactly what Facebook insights are. It’s a tool that gathers data so that you can determine if your campaign is successful or where you might need to make changes.
Once you gather this data, you can determine if your business, product, service, or brand are spreading virally or not. Facebook is powerful because of the word of mouth aspect. Facebook Insights helps you gauge just how successful your attempts truly are. Not only that, but it also helps you get data concerning demographics, which can help you target your promotional campaign even better for better results.
Facebook Platform allows your programmers to design applications that will interact with the site and help enhance the user experience. In order for this to work, you have to make an application that will be fun for people to use. The idea is that they’ll enjoy the application and pass it along to their friends, which will give your business more reach and expand your user base.
There are different kinds of applications you can design. Quizzes, games, and interactive tools are all popular. For ideas, visit the Applications page on Facebook to get a feel for what designers are coming up with and which applications are the most popular. Whatever you design, it needs to help build your brand on the site.
Facebook Polls is a valuable tool that you can use to determine certain things about your business. For example, if you’re thinking of launching a product that can target a certain demographic, you can give a poll to those who pertain.
This feature works because you have access to the demographic information such as age and marital status if the users are on your friends list. You can use this information to focus your efforts on only those who are relevant.
Taking advantage of these tools can be an advantage for your business.
To your social networking success!