Not only can you get your name and products out to the public faster, but on average, you will reach more customers than you would through flyers or traditional ads.
So, what is the best way to claim your business name online so that you can get your business up and running on a number of social sites, as well as on a main domain site?
There are some tips and tricks that you can use in order to claim that name quickly and easily, and so that you can also avoid the pitfalls so many new business owners make when it comes to branding and making a name for themselves online.
Things to consider when choosing your online business name:
- Length – the longer it is the more difficult to remember so keep it as short as possible.
- Appearance – although there are many variations of a domain name, .com is still the most popular and will be first that someone types so always make your main domain a .com if possible. (Naturally if your domain is for an organization or educational institution or a TV show, then the .org, .edu or.tv extensions are more suitable) Also,consider how the words you select will look. e.g. once I was creating an email address which was supposed to be va firstname.lastname@example.org – well, look what that ended up saying: email@example.com! Needless to say I did not run with that one. The same is true when creating your domain name.
- Accessibility – in addition to the length, consider how the wording will look. e.g. when words create double lettering as in gettooolddelayed.com – you do not want to confuse people as it will result in incorrect typing and your prospect may never find your site and give up.
- Relevance – although it is not always possible, try to select a domain that is relevant to your business. e.g. I own a domain called www.YourWPDiva.com and I also own www.YourWordPressDiva.com which redirects to the first. For legal reasons, I cannot call my main site YourWordpressDiva.com but I can own the domain and redirect it to yourwpdiva.com. So, if someone is using the keyword “WordPress” in a search there is a good chance my site will come up . Also, for someone looking for WordPress information, because WP has become an acceptable “shortcut” to the name, my domain www.yourWPdiva.com make it clear what this arm of my business is about. (Go ahead and check them out now to see what I mean).
- Appeal – this speaks to the emotional linkage to your target. Bear in mind that many people will not search for your business name but instead will search for terms (keywords) to find what they are looking for. Say what? I know. We all think that our business name is “the bomb” and that off course everyone knows about it. Sorry, that is simply not true and I promise it is not personal. 🙂 Try then to think about what your target market might search for to find your service/offerings etc. and create a domain name using one or two of the keywords you think they would. You can then redirect that domain to your main site which might be www.yourbusinessname.com
Clearly, choosing a domain is not as simple as it may seem. Getting it right requires time, mental effort, testing and re-testing. Remember, a carefully and well-chosen domain name will make the difference in the level of targeted traffic to your site. I own over 70 domain names and have purchased/registered them all from www.RegisterAnytime.com which is one of my affiliate sites. I use them because they offer great pricing, great specials and greater customer service.
Internet marketing can be the foundation of a profitable business these days, and if you want to assure that yours survives, claiming your business name online is a great place to begin.
(This article formed the basis for a chapter in my “10 Step Guide To Starting Your Online Business” You can get a copy here)
To your online success!