Facebook recently announced upcoming changes to the timeline layout for Business Pages.
The change does not come as a complete surprise since an announcement was made as early April of 2013 that they were on the horizon. In an announcement that appeared on its Product News page on March 10, they are calling it a “Streamlined” look.
Translation: they are hiding several of the existing and relocating others. At the end of the day, the timeline that you see on pages will now resemble those you see on a personal profile.
Facebook claims that these changes will “make it easier for people to find the information they want and help Page admins find the tools they use most”. The changes will result in all of the posts on your page being displayed in one single column on the right side. Most people will probably agree is a good thing as this is much easier to read and follow. However, this means that you will no longer be able to feature content as you were before, in the double wide view.
The left-side column of your timeline will now feature the content that used to be hidden in the about section, which used to require folks to click through to see it. The information will include your business details, a map if applicable, your hours of business, phone number and website URL. Additionally, it will display photos and videos.
Here is a snapshot of existing timeline and one of the new timeline immediately below it:
CURRENT TIMELINE – 4 Items Affected by New Timeline
- Custom Tabs – no longer visible
- Admin tabs and Name of Page – now sit on top of header image
- Profile Picture – sits higher on page
- Admin panel – some items now top left, right side and left column
NEW FACEBOOK TIMELINE
- Custom tabs are hidden and only visible in the More dropdown
- Previously below header image now sits on top of header image
- Previous a part of the Admin that required clicking a link
- Additional admin panel features
Although there are more changes associated with this new rollout, I do believe these are the ones as page owners and admins that you need to be aware of immediately.[Tweet “Facebook Pages Getting A New Look”]
There is a lot of chatter about the changes and one common theme is that Facebook continues to make it more difficult and less valuable for the use of Custom Tabs, in an effort to drive more page owners to use their paid advertising.
you can see the complete announcement in the Facebook For Business news release.
What are our thoughts? How do you think this will affect business pages?
Here’s to your online success!