Have you noticed that little red and white “Pin It” button next to items while perusing the Internet? One click will lead you to the latest craze in the social media world, and businesses both big and small have taken notice of the power of Pinterest.
A pinboard-fashioned social networking outlet, Pinterest allows people to organize photos and videos that pique peoples interests. From boards on gluten free goodies to images that tug at your heartstrings, the interest in Pinterest has dramatically increased since its inception in March 2010.
Aside from being a space to broadcast your individual curiosities, the site can also serve as an effective tool in your business’s marketing efforts. Here’s how to incorporate Pinterest into your internet marketing:
Set the Stage with Your Pinterest Profile
Your profile gives fellow pinners (i.e. potential customers or clients) insight into who you are and what you can offer. Feature your corporate moniker within your profile, and also consider incorporating it as your username.
Pinning with a Purpose
Pin and re-pin business-relevant images to your virtual boards. Variety is the spice of life so be sure to also incorporate boards and pins that reflect your personal flair as mixing business with pleasure is highly recommended on Pinterest, as it is on other Social Networks. Other pinners don’t want to be overpowered by your sales pitch; they want to catch a glimpse of your softer side, too…within reason, of course. 🙂
Take time to describe everything you pin. Doing so tells others exactly why you think something is “pin-worthy” and in turn, they’ll be more inclined to like and re-pin your finds. An added benefit is that you can casually name drop by adding your business name to pins derived from your business and website.
Another interesting feature to take advantage of throughout your adventures in pinning is tagging. Pinterest permits you to use “@username” to tag other pinners in your descriptions. Tagging sets the stage for potential networking opportunities with other business professionals.
“There’s An App for That”
I’m sure it comes as no surprise that there’s a Pinterest mobile app for Android and iPhone users. Installing this app makes it easy for you to conveniently pin, re-pin, like, and comment on the move!
Make the Connection
Link Pinterest to your other social media connections. When you pin something, capitalize on the opportunity to then post it to your Facebook and Twitter pages for even more viral exposure and you can use tools to make this happen automatically.
If You Lead Them, They Will Come
Proudly display your allegiance to the Pinterest nation by adding the site’s “Follow Me” button to your website. Highlight your personality while still promoting your business’s bottom line.
As with all internet marketing efforts, your success with Pinterest is contingent upon the amount of time you dedicate to it. Slow and steady wins the race as you strive for consistency in your pinning endeavors. So get out there, and start pinning to your heart’s content!