After a fun vacation, I am back at my home office, busily putting the finishing touches on my video series. I have also been spending some time reviewing analysis of my business and social media activity .
This weeks feature article “How Well Do You Know Your Site Visitors?” provides information about the importance of understanding where your traffic comes from and how they behave, in order to turn visitors into customers!
How Well Do You Know Your Site Visitors?
Many (and I dare say most) online business owners, if you ask them about website traffic, traffic sources etc. will look at you with a blank stare.
That is because many online business owners have no idea and do not realize just how easy it is to find this information. Yet, it is perhaps one of the most important aspects of creating and sustaining a successful online business.
One of the reasons I recommend using Host Gator for web hosting is the great analytical data it provides. I use this in conjunction with Google Analytics, and compile the most accurate and meaningful information about my website traffic.
If you are not already using an analytics tool, you should begin doing so before you go any further. Check your web hosting account to see if this feature is offered. If not, then set up a Google Analytics account and link it to your website.
Here is a list of the categories of data you can learn about your website, from Host Gator:
and from Google Analytics:
- Traffic sources
- Content viewed
- Conversions (if you are using e-commerce)
Each of these have layers upon layers of data to answer nearly every question about your site traffic. (from which country the visitors come from and how long they stayed on each page to which internet provider they use!).
Used in conjunction with each other (or alone), you have the best possible or close to the best possible information to provide the kind of details you need to tweak and improve your website content, design products you sell, add/delete services you offer etc.
If you are not already reaching your target market – just check out how long folks are staying and which “aisles” (pages) they visit – then you might need to revisit some areas of your business to improve those areas where you are coming up short.
Recommended Reading About This Topic:
In his book 42 Rules For Applying Google Analytics Rob Sanders provides an easy to follow guide to help you understand what you need to know about your website traffic!
To your online success!