Now that we have all of the New Year’s stuff out of the way and are settled back into our busy lives, it’s time to get a move on. We’ve got work to do!
This past week has been crazy for me as I have just re-launched my e-Course “from Passion To Opportunity™” and, I started work on a new eBook. I have 4 planned for this year and can’t wait for you to see them. Next week will be just as awesome as I begin review of my coaching programs in anticipation of a re-launch in early March. (You can sign up for my e-course here)
This weeks post, “Is Your Website Worthless?” shares some thoughts about the value of websites.
Most websites are worthless! Yeah, I said it! But before you scream at me, hear me out.
If you ask 100 small business owners who have websites what benefit it brings to their business, I bet that more than 3/4 of them will say none, nada, zilch! Why is that? Because most websites owned by small businesses don’t DO anything. They are just there. Some look terrible but some look great. But, they still don’t DO anything!
Does this sound like your website? No confession necessary but, be honest, what has your site done for you lately?
The good news is that it is easier than ever to have a website that actually helps boost your business. So, if you are designing a new site or tweaking an existing site, you need to be sure you understand what it is you want your site to do. The answer for most online business owners is to generate leads, sell something and build credibility.
Think about it, with every website, the ultimate goal is to get people to visit, come in and stay a while. Just like they do at the mall. To accomplish this, there are 3 types of sites every online business should have that work together to boost your reputation which translates into more leads, which translates into more sales:
- A branding site (referred to as a brochure)
- A lead generating site (referred to as a squeeze page. Can you guess why?)
- A sales site (1st job is also to capture leads then get the sale)
Don’t panic. With the right web hosting, you can create unlimited sites within a single account so cost is never an issue. (I purchase my domains here but host all of my sites here for a single, low monthly rate).
Bottom line is having a website does not mean you are running an online business, especially if your site is not DOING anything for you!
I will explore the 3 types of sites listed in more detail in upcoming posts.
To your online success!