As I contemplated this article, I received inspiration while I was in my kitchen! I was once again experimenting with a new recipe which called for the combining of two ingredients that I have loved and enjoyed eating all of my life (picked from trees in the yard where I grew up in the Bahamas).
The thing is, I have never thought to combine them in one dish! I had no idea what I was missing. Can someone say divine? Papaya and Avocado salad is officially my favorite comfort food! (you can find the recipe on my Pinterest recipe board)
What does this have to do with this article? Well, it reminded me that so many of us miss out on opportunities because we are not open to mixing things up and stepping out of our comfort zone. Instead, we continue doing what we have always done even if the results are not what we want!
“To Squeeze Or Not To Squeeze?” examines the second kind of website every online business owner must have and shows you how combining it with your other marketing efforts will get you better results. (A continuation from my Feb 9, 2012 feature article).
To your online success!
In one of his articles, Willie Crawford writes: “A squeeze page is a webpage that, when the visitor “lands” on it, he is asked to opt-in to some type of list in order to proceed further. On some squeeze pages, your only options are to opt-in or leave. On others, you are given a method to continue exploring the site without opting in. Purist would argue that the second type isn’t a real squeeze page. The rationale behind using a squeeze page is that most Internet marketers realize that the vast majority of visitor will not buy from a site on the first visit. So, these marketers make list building their top priority. If they can just collect the email address, along with permission to follow-up, then they’ll get other opportunities to make the sale later”
In other words, there is only one goal of a “Squeeze Page”. That is to generate a lead, to “squeeze” or extract a name and email address from the visitor. No more, no less!
Take a look at these three “squeeze” pages.
http://reneeheigel.com/welcome/ (a client)
http://ishinekids.com/empoweredparenting/ (former client)
What do they have in common? You’ll notice that there is really not much going on: a frame, a box that has a headline, a few bullet points, some graphics and an opt-in box. That’s all there is to it. In other words, content is more important than aesthetics (unlike your brochure website).
If you want to, feel free to use these as a template for your own. Just be sure to change any links, or any markings that will misdirect your visitors. (if you use WordPress, here is a great tool for creating these, and other kinds of pages in just a few minutes)
The good news is, that if you have the right kind of web hosting account, (here is what I use) you can host as many domains and as many squeeze pages as you wish, at no additional cost. (more about this in a future article)
After creating hundreds of Squeeze and Sales pages for clients whose business cover several industries, some basic rules of creating an effective Squeeze Page have emerged:
- use straight forward headlines to compel your visitor to continue reading
- use a sub-headline, either a statement or a question, to add some clarification
- be very clear about the benefits of handing over the email address to you
- one column works best since it is how people read
- make it all about the visitor and less about you
- offer something relevant to your target for FR^EE
- limit sign-up form to name and email address
- include privacy statement (and stick to it)
Be very clear that the reason they are there is simply to opt-in to get more information from you. That is what makes a Squeeze Page a great tool to build your mailing list.
Bottom line: Squeeze Pages And List Building…You Can’t Have One Without The Other!