Like many of you, I was skeptical about jumping into the Twitter pool much less interested in building relationships with the “tweeple” I found there!
But I am so glad I did and urge you to take jump in if you have not already done so or, if you are not taking full advantage of this great platform for building relationships.
Here are 5 things to help you build relationships on Twitter:
- Be approachable: You will grow your community and build relations if you are relevant and appear human. Be sure your profile is inviting and fun but representative of who you are.
- Be someone worth following: If you provide your followers with value around the niche you identify with, they will stay loyal. This is perhaps the most crucial part of social media so be sure you provide value both in what you tweet and how you engage with followers.
- Be social: Twitter is considered a social network but it is also a news feed which moves rapidly. You have to know your audience in order to communicate with them effectively and at the right time. Talk directly to people who follow you by tagging them in relevant tweets. Answer questions they post. Retweet and comment on tweets they share etc.
- Be present: The hardest thing about building relationships on social media is showing up on a regular basis and in a consistent manner. It is not possible to be there all of the time so find the right tools to help you maintain a steady presence without the time suck. Cross posting from other social networks is a great place to start.
- Be ready: What happens after you’ve connected with someone on Twitter who shows interest in your content is perhaps the most important part of building relationships on Twitter. Be sure you have a process in place to facilitate the next steps.
Don’t forget to keep it personable and offer help where you can, while avoiding the hard sell. A good mix of personal and business will go a long way in help you build your followers list and gain you a reputation as a “Great Tweeter”!
Follow me on Twitter @virtualgina