Another “last Friday” is upon us and in the Storr household that means it is time for date nite! My husband and I have a standing date for the last Friday of the month and have managed to keep that date with the exception of five times in almost 15 years! Here I am beating my husband at a game of pool on a recent outing. (That’s my version and I’m sticking to it!)
Like most people, we relied on pictures and captions to record our history. Given the evolving technology of smart phones and iPads, over the last year or so, we have compiled a great collection of short, but powerful videos, that lets us recall these times in a more profound way.
So, if it is true what they say, a picture is worth a thousand words, how many words is a video worth?
This weeks article “Using Videos To Grow Your Online Business” talks about the benefits of integrating Videos into your online business marketing mix and provides some tips on creating great videos!
In this time of short attention spans and information overload, there are few things more important to your long term success and profits online then leveraging the power of video to:
- increase traffic to your website
- build a highly targeted email list
- turn more prospects into customers, followers and friends.
Think about all the emails you get every day about new products. How many of then include a link to a video?
WHY? because video is MEMORABLE and, memorable means more CUSTOMERS, FOLLOWERS and FRIENDS!
The bottom line is this: you can increase how much money you make by using video – but only if you do it right.
Here are 7 things you must have to make a great video:
- Tools: you want to have equipment that is easy to use and provides easy editing options. I use PCHand (you can download a trial) and Pinnacle. (If you are reading this before Midnight on 4/26/12 – you can go here to download a copy of a screen capture tool that you could use – note that you must download and activate before midnight on 4/26/12 is you want it for free)
- Plan: define the goal of the video, create content to suit those goals, include call to action at the beginning and the end.
- Script: for the intro and closing. Although it is easy to ad lib when you are talking about a subject you know well, it is a good idea to script the opening and closing of your video so you ensure all of the important information is included.
- Practice: Take the time to practice, practice, practice until you get the right feel for the creating your video. It stills make perfect you know!
- Review: take the time to review your recording in full to check for mistakes, misinformation, poor quality etc.
- Platform: if your video is for public consumption, I recommend using YouTube or Vimeo (both fr^ee). However, if your content is perhaps for paid eyes only, then a service like Audio Acrobat or Wish List Member (for WordPress users) can keep your content secured. (Although YouTube does have the ability for you to make any video private and only accessible to someone who has access to the link).
- Optimization: If your video is indeed public, then you want to remember to give it a title and description that will help with search engine optimization. After all, you want your great video to be seen by as many people as possible, right?
You can check out some of my recent videos on my YouTube Channel.
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To your online success!